You're expected to think like a CMO and act like a team of interns.
Frameworks, playbooks, and honest advice for lean marketing teams in Start-ups and fast scaling businesses. Advice from a lean marketer who's still doing the work, not a guru with a 50 person team.
The reality
You're the whole marketing department and everyone still expects enterprise growth on startup budgets. I've run marketing with that exact tension. Small team, big number, little to no resources. So this place isn't a highlight reel, it's the stuff that actually worked for me, the trade-offs nobody mentions on stage, and the calls you have to make when you are expected to do everything but can't.
Free to read. Available to hire.
Field notes, weekly
Lean marketing, leadership, and the gap between what you're told to do and what you can actually pull off.
Read the blog →Playbooks, not theory
The Startup Marketing Playbook, plus templates, worksheets, and a second book landing later this year.
See the books →Put me to work
Growth consulting for founders. Coaching for lean marketing leaders. Workshops and speaking when it fits.
Start a conversation →
I'm Dom. And I still do the work.
I'm the CMO at MATE Internet and Mobile. Before that, 15+ years building lean marketing teams that punch above their weight. I grew MATE's customer base by 300% on a budget that wouldn't get most CMOs out of bed, launched products globally, and ran national retail launches for the likes of Microsoft and Telstra. I wrote The Startup Marketing Playbook. And I still do the work. That's the whole point of this place.
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