The Hoodie Marketer
Work with me

When the business is growing faster than the marketing can keep up.

Direct access to senior marketing leadership. No layers, no offshore teams, no junior handing your strategy off to someone you've never met. You work with me. Practical, commercial, and focused on getting things done.

Start a conversation See how it works

Who I help

I work with founders, CEOs, and lean marketing teams who need a CMO's judgement without hiring one. Engagements are flexible and shaped around what your business actually needs. Strategic when you need a direction, hands-on when you need it built. Project-based or longer-term. Either way, you get the person who's done it, not a deck someone else made.

Three ways to work together

Pick the altitude you need me at.

01

Fractional CMO & advisory

Senior marketing leadership without the full-time hire. Direction, prioritisation, leading your team and agencies, and exec or board support for as long as you need it.

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02

Founder workshop

A focused working session for founders and leadership. We pressure-test positioning, channels, and priorities, and you leave with a plan you can action on Monday.

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03

Lean marketer coaching

One-on-one coaching for marketers carrying more than their title. Sounding board, skill-building, and a straight answer when you need one from someone who's been in the chair.

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What I can own

Wherever the gap is, I can step in.

Strategic or hands-on, depending on what the business needs that month.

Growth & marketing strategy

Go-to-market, channel prioritisation, budget allocation, scaling with focus.

Product & proposition

Value proposition clarity, feature-to-benefit positioning, packaging and pricing.

Customer & UX experience

Journey mapping, funnel optimisation, website structure, friction removal.

Paid media & performance

Paid strategy, performance diagnostics, efficiency at scale, brand-performance balance.

Brand & creative direction

Brand clarity, creative frameworks, campaign and always-on thinking, consistency at scale.

Advisory & consulting

Short-term problem solving, a second opinion, pressure-testing strategy through transition.

Dom O'Brien
Lean Marketer and CMO
Why work with me

Lean, commercial, and still doing the work.

Direct access to senior expertise, not an account team, not a junior, not a layer.

A lean, commercial mindset. I've grown a customer base 300% on a budget that wouldn't get most CMOs out of bed.

Clear thinking in complex situations and someone who understands how marketing, product, CX and growth actually connect.

Systems, training and handover. So your internal team is stronger when I leave than when I arrived.

Start a conversation

Share a little about your business and where you need help. I read every enquiry personally and will be in touch to arrange an initial call.

Got it. Thanks, mate.

I read every enquiry personally. I'll be in touch shortly to arrange an initial call and work out if we're a fit.