The bookshelf
Books for people who actually have to ship marketing.
Practical, no-fluff playbooks from a lean marketer. One's out now. The next is on the way.
Out now
The Startup Marketing Playbook
Dom O'Brien
★★★★★ Your survival kit for the messy, under-resourced reality of startup life. Real frameworks, templates and strategy for marketers expected to think like a CMO and act like a team of interns.
Read more → Paperback & Kindle
Coming soon
16 Ways to Kill Your Startup
Dom O'Brien
Landing later this year The flip side of the playbook. The sixteen self-inflicted mistakes that quietly sink startups and how to spot yourself making them before it's too late.
Want a heads-up when it drops?
Every template from the Playbook, in one Notion workspace.
The 90-day plan, messaging framework, channel matrix and more. Flexible tools that turn the book's ideas into execution.
See the templates → Ch. 2
90-Day Plan
Ch. 4
Messaging Framework
Ch. 6
Journey Mapping
Ch. 16
Lean Tech Stack
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