The bookshelf
Books for people who actually have to ship marketing.
Practical, no-fluff playbooks from a lean marketer. Both are out now.
Out now
16 Ways to Kill Your Startup
Dom O'Brien
The startup graveyard is full of smart people. Sixteen predictable mistakes, from WeWork to Quibi, that sank great companies, plus the antidote to each one.
Read more → Paperback & Kindle
Out now
The Startup Marketing Playbook
Dom O'Brien
★★★★★ Your survival kit for the messy, under-resourced reality of startup life. Real frameworks, templates and strategy for marketers expected to think like a CMO and act like a team of interns.
Read more → Paperback & Kindle
Every template from the Playbook, in one Notion workspace.
The 90-day plan, messaging framework, channel matrix and more. Flexible tools that turn the book's ideas into execution.
See the templates → Ch. 2
90-Day Plan
Ch. 4
Messaging Framework
Ch. 6
Journey Mapping
Ch. 16
Lean Tech Stack
One email a month. No fluff.
A monthly wrap-up of the field notes that go up each week, plus the odd template and the occasional uncomfortable truth. No spam. Unsubscribe whenever.