A repeatable way to streamline how work gets done - in any business
If you ever feel like you are doing the same messy task again and again, Fix-It Friday is your new weekly habit. The idea is simple: pick one repetitive workflow, document how it really works today, fix the rough edges so it is simple and consistent, and - when it makes sense - automate the repetitive steps so they run without you. One hour, one win. Do this every Friday and you will build a small library of SOPs and automations that reduce errors, cut decision fatigue, and keep work moving no matter who is on deck.
TL;DR: Map a messy workflow -> simplify it -> template the steps -> optionally automate the repeats. One hour, one improvement, documented.
Pick Your Use Case (ideas to get rolling)
Choose something you touch weekly. Keep it small, obvious, and measurable.
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Intake and triage for requests (from chat, email, or forms)
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UTM link standards and a quick link builder
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Weekly KPI snapshot -> team channel or email
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Asset naming and folder sort rules
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Approval reminders when items stall
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Lead capture -> CRM with owner notifications
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Meeting notes -> shared doc with decisions and actions
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Customer praise -> testimonial bank
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Content repurpose flow (webinar -> clips -> posts -> email)
Goals and Success Metrics
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Goal (one line): What we are fixing and why it matters (time saved, fewer errors, faster approvals).
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Success metric: Example targets: manual touches from 6 -> 1, save 30 minutes per day, or 100 percent of requests follow the new path.
Timebox (4 x 15 minutes)
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0-15: Map the current steps and pain points.
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15-30: Design the better flow (people, fields, rules).
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30-45: Build the template or automation and test twice.
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45-60: Ship the announcement, publish the SOP, and pin links.
Tools (use what your team already has)
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Tracker: Google Sheets or your CRM
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Docs or wiki: Notion, Confluence, or Google Docs
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Project management: Asana, Trello, Linear, or Jira
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Automation (optional): Zapier, Make, or built-in rules
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Notifications: Slack, email, or in-app banners
0-15: Map the Current Workflow
Write the messy reality on one page. Keep it plain and specific.
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Trigger: What starts it? (new request, form fill, meeting, file upload)
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Inputs: What info is required to do it well? (goal, audience, deadline, owner)
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Path: What are the steps today? Who touches it? Where does it stall?
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Exceptions: What edge cases derail it? (missing info, too many approvers)
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Pain: Where do we copy paste, rework, or chase approvals? Pick one success metric and one non-negotiable rule. Example: If it is not in the form, it is not in the queue.
15-30: Design the Better Flow
Make the process boring and obvious.
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Reduce steps: Remove anything that does not change the outcome.
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People and roles: Who owns it? Who approves? One approver only.
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Fields and standards: Decide field names, required vs optional, and naming rules.
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Permissions: Who can create, see, and edit? Default to transparent when you can.
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Data hygiene: Enforce formats (dates = YYYY-MM-DD, channels = dropdowns).
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Error handling: What happens if something is missing? Bounce back with a friendly message. Sketch the new flow on paper first. If you plan to automate, outline Trigger -> Filters -> Actions -> Notifications.
30-45: Build the Template or Automation
You have two valid paths. Choose the one that fits your tools and time.
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Template path (manual but fast): Create a reusable doc, form, or checklist with required fields and a tiny QA box. Save it in a shared folder.
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Automation path: Use native rules or an automation platform to move info from A -> B, set owners and dates, and send confirmations. Test twice with dummy data. Confirm owners, dates, links, and labels are correct. If anything feels brittle, simplify.
45-60: Ship, Document, Announce
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SOP (5-7 steps): Write the exact steps and link to the template or automation.
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Short walkthrough: Record a 2-3 minute Loom or add screenshots.
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Rollback plan: How to pause or undo if it misfires.
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Announcement:
New workflow live for [task]. From today, please use [link]. You will get an automatic confirmation and a link to track progress. Standard turnaround [X-Y days]. Rush = a trade-off.
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Pin the links: Team channel and wiki. Add a footer line to emails and DMs with the new path.
Wrap-Up
One hour, one friction point, fixed - and now documented so it sticks. Next Friday, grab another from the ideas list and run the same cycle. Over a month you will build a small library of SOPs and simple automations that make your team faster without adding headcount. This works for marketing, sales, ops, support - anywhere you repeat a task more than twice.
Dom O'Brien
CMO at MATE and author of The Startup Marketing Playbook. Fifteen years building lean marketing teams that punch above their weight.
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