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Fix-It Friday: 1-Hour Workflow Cleanup

Fix-It Friday: a 60-minute process to document, fix, and optionally automate any repetitive workflow so teams move faster - with SOPs, QA, and simple metrics.

Dom O'Brien
Dom O'Brien
25 Aug 2025 · 3 min read
Fix-It Friday: 1-Hour Workflow Cleanup
In this article
Pick Your Use Case (ideas to get rolling)Goals and Success MetricsTimebox (4 x 15 minutes)Tools (use what your team already has)0-15: Map the Current Workflow15-30: Design the Better Flow30-45: Build the Template or Automation45-60: Ship, Document, AnnounceWrap-Up

A repeatable way to streamline how work gets done - in any business

If you ever feel like you are doing the same messy task again and again, Fix-It Friday is your new weekly habit. The idea is simple: pick one repetitive workflow, document how it really works today, fix the rough edges so it is simple and consistent, and - when it makes sense - automate the repetitive steps so they run without you. One hour, one win. Do this every Friday and you will build a small library of SOPs and automations that reduce errors, cut decision fatigue, and keep work moving no matter who is on deck.

TL;DR: Map a messy workflow -> simplify it -> template the steps -> optionally automate the repeats. One hour, one improvement, documented.

Pick Your Use Case (ideas to get rolling)

Choose something you touch weekly. Keep it small, obvious, and measurable.

  • Intake and triage for requests (from chat, email, or forms)

  • UTM link standards and a quick link builder

  • Weekly KPI snapshot -> team channel or email

  • Asset naming and folder sort rules

  • Approval reminders when items stall

  • Lead capture -> CRM with owner notifications

  • Meeting notes -> shared doc with decisions and actions

  • Customer praise -> testimonial bank

  • Content repurpose flow (webinar -> clips -> posts -> email)

Goals and Success Metrics

  • Goal (one line): What we are fixing and why it matters (time saved, fewer errors, faster approvals).

  • Success metric: Example targets: manual touches from 6 -> 1, save 30 minutes per day, or 100 percent of requests follow the new path.

Timebox (4 x 15 minutes)

  • 0-15: Map the current steps and pain points.

  • 15-30: Design the better flow (people, fields, rules).

  • 30-45: Build the template or automation and test twice.

  • 45-60: Ship the announcement, publish the SOP, and pin links.

Tools (use what your team already has)

  • Tracker: Google Sheets or your CRM

  • Docs or wiki: Notion, Confluence, or Google Docs

  • Project management: Asana, Trello, Linear, or Jira

  • Automation (optional): Zapier, Make, or built-in rules

  • Notifications: Slack, email, or in-app banners

0-15: Map the Current Workflow

Write the messy reality on one page. Keep it plain and specific.

  1. Trigger: What starts it? (new request, form fill, meeting, file upload)

  2. Inputs: What info is required to do it well? (goal, audience, deadline, owner)

  3. Path: What are the steps today? Who touches it? Where does it stall?

  4. Exceptions: What edge cases derail it? (missing info, too many approvers)

  5. Pain: Where do we copy paste, rework, or chase approvals? Pick one success metric and one non-negotiable rule. Example: If it is not in the form, it is not in the queue.

15-30: Design the Better Flow

Make the process boring and obvious.

  • Reduce steps: Remove anything that does not change the outcome.

  • People and roles: Who owns it? Who approves? One approver only.

  • Fields and standards: Decide field names, required vs optional, and naming rules.

  • Permissions: Who can create, see, and edit? Default to transparent when you can.

  • Data hygiene: Enforce formats (dates = YYYY-MM-DD, channels = dropdowns).

  • Error handling: What happens if something is missing? Bounce back with a friendly message. Sketch the new flow on paper first. If you plan to automate, outline Trigger -> Filters -> Actions -> Notifications.

30-45: Build the Template or Automation

You have two valid paths. Choose the one that fits your tools and time.

  • Template path (manual but fast): Create a reusable doc, form, or checklist with required fields and a tiny QA box. Save it in a shared folder.

  • Automation path: Use native rules or an automation platform to move info from A -> B, set owners and dates, and send confirmations. Test twice with dummy data. Confirm owners, dates, links, and labels are correct. If anything feels brittle, simplify.

45-60: Ship, Document, Announce

  • SOP (5-7 steps): Write the exact steps and link to the template or automation.

  • Short walkthrough: Record a 2-3 minute Loom or add screenshots.

  • Rollback plan: How to pause or undo if it misfires.

  • Announcement:

    New workflow live for [task]. From today, please use [link]. You will get an automatic confirmation and a link to track progress. Standard turnaround [X-Y days]. Rush = a trade-off.

  • Pin the links: Team channel and wiki. Add a footer line to emails and DMs with the new path.

Wrap-Up

One hour, one friction point, fixed - and now documented so it sticks. Next Friday, grab another from the ideas list and run the same cycle. Over a month you will build a small library of SOPs and simple automations that make your team faster without adding headcount. This works for marketing, sales, ops, support - anywhere you repeat a task more than twice.

Marketing opsWorkflowAutomation
Dom O'Brien
Written by

Dom O'Brien

CMO at MATE and author of The Startup Marketing Playbook. Fifteen years building lean marketing teams that punch above their weight.

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