Landing Page Teardown Template: 7 Checks in 15 Minutes

Open your page on a mid-range phone, 4G connection. Work top-to-bottom. Your job is to decide what to fix first, not to argue about perfection.

Output: one page of fixes with owners and dates. Start with #1–#3; retest in one week.

1) First impression (0–2 min)

Question: Can a stranger say “what it does for me” in one sentence?

Checks: Headline clarity, hero image relevance, price visibility, one clear CTA.

Fixes: Rewrite headline to a benefit; crop hero for mobile; show price near CTA.

2) Sticky buy path (2–4 min)

Question: Can I buy without hunting?

Checks: Sticky Add to Cart after hero, variant and price kept in view, error states readable.

Fixes: Enable sticky ATC; show chosen variant in the bar; improve error copy.

3) Proof in the right spots (4–6 min)

Question: Do I trust you here?

Checks: Rating and review count near price; photo reviews; mid-page proof block.

Fixes: Place rating by price; pull 3 photo reviews up; add “as seen in/awards” if real.

4) Objection handling (6–8 min)

Question: Are my anxieties answered before the final CTA?

Checks: Shipping costs, returns, warranty, compatibility in plain English.

Fixes: Add a short “What to know” accordion; link returns policy with 1-line summary.

5) Media and size help (8–10 min)

Question: Do the pictures do the selling?

Checks: Gallery order, zoom works, 360 or short demo, size/fit guide obvious.

Fixes: Reorder gallery (context → detail → scale → lifestyle); fix size guide.

6) Speed and distraction (10–12 min)

Question: Is it fast enough on an average phone?

Checks: Hero preloaded, heavy scripts deferred, no auto-play audio; LCP < 2.5s.

Fixes: Compress hero (AVIF/WebP), defer third-party scripts, mute videos by default.

7) Accessibility basics (12–15 min)

Question: Can everyone use it?

Checks: Contrast AA, focus states, meaningful alt text, keyboard nav.

Fixes: Bump contrast, add focus rings, write real alt, fix tabindex.

Triage worksheet (paste into your doc)

• Biggest leak (1 sentence):
• Top 3 fixes (owner/date): 1. 2. 3.
• Retest date:
• Metric to watch: add-to-cart rate / conversion rate / revenue per session.