The Startup Marketing Playbook
Your survival kit and blueprint, written for the messy, under-resourced reality of startup life. Real frameworks, templates, and strategy, not theory or fluff.
NOW
Marketing that actually works when you're building the plane while flying it.
Frameworks, not fluff
Real frameworks, templates and strategies used across high-growth startups. The stuff that survives contact with a real budget.
CMO mindset, intern hustle
You're expected to think like a CMO and act like a team of interns. This book helps you do both and prove marketing's impact while you're at it.
Build a function that scales
Learn how to build trust internally and set up marketing that scales, so you're not just doing more, you're doing what matters.
Already on the desks of people doing the work.
Exactly what I'd been looking for since being thrown in the deep end as head of marketing. It covers everything in a really defined, actionable way. I've tackled five chapters in six months and we're kicking goals.
Exactly what I needed when I got promoted from coordinator to leading our growth function. The frameworks work in the real world of limited budgets and shifting priorities. This is the playbook I actually use.
Finally, a marketing playbook that works like a tool, not a textbook.
Don't just read it. Work through it.
A companion set of flexible, practical templates that turn each chapter's ideas into action.
The First 90-Day Marketing Plan
What to land in your first quarter and what to deliberately ignore until later.
Messaging & Positioning Framework
Get from a blank doc to a clear, repeatable message your whole team can use.
Customer Persona & Research
Structure your research so it actually shapes decisions, not just slide decks.
Channel Prioritisation Matrix
Score channels against effort and payoff so you bet the budget where it counts.
Marketing Team Org Chart
Map roles, gaps and the hires to make next as the function grows.
Stakeholder & Reporting Pack
Align stakeholders and report up with the three numbers leadership cares about.
Get the full set as a Notion workspace.
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