This is not generic career coaching.
Hands-on training grounded in real operating experience. Every session is anchored in your real challenges, not hypotheticals.
Build a lean marketing system
Replace the pile of campaigns with a system that compounds. One that runs without you doing everything.
Know what not to do
Prioritisation is the hardest skill in lean marketing. We work on what to cut, what to park, and what to double down on.
Move from busy to commercial
Shift from output-driven execution to outcomes that the CEO and CFO actually care about.
Operate at exec level
Build credibility in the room. How to present, challenge, and influence without the full backing of a big team.
Lead agencies and partners
Get better results from external partners. Brief better, manage better, hold them accountable properly.
Apply AI without the hype
Practical AI and automation that actually saves time and improves quality. No vibe, just use cases that work.
"The problem is never strategy. It's the ten things competing for the same hour."
Apply for coaching →Direct, practical, challenging. Supportive.
Sessions are anchored in what's on your plate right now. You come with a problem, a decision, or a piece of work in progress. We work through it together. You leave with a clear action.
Live problem solving
Bring your current priorities; a campaign brief, a hiring decision, a stakeholder problem. We work through it in real time.
Review work in progress
Strategies, briefs, plans, decks. I'll give you a direct read and specific feedback, not a general opinion.
Pressure-test your thinking
Before you go to a board, CEO, or agency with a plan, pressure-test it here. Better to find the holes early.
Clear actions
Every session ends with 1–3 things to do before next time. Not a reading list but actual decisions or plans.
Optional: async feedback or resource sharing between sessions where useful.
Not a paper coach.
A practicing CMO.
I'm Dom O'Brien. I haven't left marketing to become a coach. I'm still in it every day as CMO at MATE Internet & Mobile, running a lean team against real commercial targets.
This coaching is grounded in lived experience: the tension between speed and quality, the pressure of doing more with less, the politics of getting marketing taken seriously in a growth business. I've been through it. I'm still in it.
CMO at MATE Internet & Mobile — scaled 300% on a constrained budget
Author of The Startup Marketing Playbook
e-Commerce Scale-up Head of Marketing
National retail launches for Microsoft and Telstra
Fractional CMO and advisor to startups and scaleups across Australia
Managed performance, brand, CX, product, and growth. All at once
Let's figure out if this is the right fit.
Fill this in and I'll come back to you directly. Not sure it's right for you? Apply anyway, we can have an informal chat first.